Gallery Furniture

Gallery Furniture is a Houston based, family-owned furniture chain featuring beloved public figure Jim "Mattress Mack" McIngvale.

The challenge

Gallery Furniture was interested in reaching a younger demographic. The nationally-renowned chain unveiled the TOV Furniture line in 2019, which featured distinctive and eccentric pieces, and threw pop-up parties at all Gallery locations to celebrate the launch.

Gallery reached out to LoveAdv to find extremely niche influencers to attend a launch party - they had to be in the Fort Bend area, fit within the budget, and boast high engagement rates.

THE REMEDY

Using our existing network of influencers and some area-specific hashtag sleuthing on Instagram, my team and I were able to recommended 2 Fort Bend-based bloggers.

We nailed the niche request on the first try and received the green light to manage the bloggers’ on-site deliverables, which ranged from Instagram Stories to static posts to Live Videos.

THE RESULTS

• 43K impressions combined

• 563 Instagram Stories sticker taps

• 4.6K views on Instagram Live

• Both influencers over-delivered on assets