Amuse Digital

Amuse Digital is a Hearst digital marketing agency in Houston, Texas.

The Challenge

When I first joined Amuse, I noticed that the agency's social platforms had been neglected. Content was ported across as many social platforms as possible and it seemed as if the "strategy" was simply quantity over quality.

An example is shown on the left here for Instagram. We were uploading flyers on a platform that stressed authenticity - it just didn't make sense.

THE remedy

I was determined to keep our online presence active in a way that best reflected our small, but mighty agency. So between meetings and billable projects, I curated original content. My focus was primarily set on Instagram. Facebook and Twitter also received occasional duplicates of the content, but only if it was appropriate and often with fresh captions.  

Authenticity and FOMO were my main goals: intricately posed group photos are good, but genuine moments that define Amuse Digital's stunning company culture are better.

Whenever there was an interesting moment, I was there with my phone. If I couldn't be present, I would solicit other coworkers to send me photos. If there wasn't anything interesting going on, I would create something myself. I never felt at a loss for content.