EVgo

The EVgo® network is the largest public Fast Charging network in the nation.

the challenge

National Drive Electric Week is a nationwide celebration to heighten awareness of today's widespread availability of plug-in and electric vehicles. EVgo wanted to join the conversation around NDEW in a way that would recognize them as key players in the electric vehicle revolution while acquiring charging plan enrollments for their network.

THE REMEDY

Everyone likes free stuff. My team and I touted an opportunity via paid social media on Facebook for users to enjoy free charging at any EVgo station during the 1 week span of NDEW. 

A mix of original photos from previous EVgo charging events and urgent copy highlighting the exclusive offer allowed us to hit well above the mark for this campaign.